The technology then reaches the next phase of Peak of Inflated Expectations, where the market’s expectations peak, and the market slowly starts to lose interest, perhaps due to the technology not living up to the hype or other reasons.
However, the products related to the technologies in this phase are still not mature and are not widespread. At this phase, the adoption amongst a select few early adopter organizations picks up pace. The Innovation Trigger is the first phase, when a technology breakthrough creates early excitement in the market and starts to become popular. The Hype cycle (presented below) is a graphical representation that shows a new technology’s progression through five distinct phases before reaching a ‘plateau of productivity’, where it is considered mature and mainstream. You should note that the diagram is included as part of a detailed report that Gartner issues to its members only and is not available in the public domain. An example of a Hype Cycle diagram is included below in this article. Some of the recently released Hype Cycles relate to domains, such as Emerging Technologies, Midsize Enterprises, Data Management, Digital marketing and advertising, Internet of Things (IoT), and others. This tool helps technology professionals get insights on the maturity levels of various technology innovations and the market adoption path that a technology may take in the future.Įach year, Gartner releases more than 90+ Hype Cycles related to various domains. The Hype Cycle is a graphical representation of how technologies progress from conception to maturity to becoming mainstream. To help with these decisions, Gartner introduced its Hype Cycle tool a few years ago and is currently used by many organizations to drive their technology strategy and investment decisions. How can one get a perspective on the maturity of these technologies within enterprises in general and their future potential? A lot of enterprises are testing the waters to potentially adopt emerging technologies such as machine learning, smart robots, cognitive computing, etc. How do you make those decisions, especially when the technologies in question are still new and have a greater risk associated with their adoption? Watch the video below to learn more about Gartner’s Hype Cycle ToolĪs a technology executive, you are constantly expected to embrace new technologies and trends to help your business gain a competitive edge in your industry.
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